South Korea Is Getting Seriously Worried About Low Olympics Ticket Sales

South Korea Is Getting Seriously Worried About Low Olympics Ticket Sales
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Free transportation, accommodations and 2018 Winter Olympics tickets just for posting a patriotic ‘gram — it seems improbable, but that’s what one Seoul-based organization is offering for foreign residents of South Korea. “It’s great marketing for Korea if there are lots of foreigners there,” said Mark Balneger, head of marketing for Seoulian, an organization that promotes commerce, investment and cross-cultural learning among Korean and Korea-based foreign firms. “We want to show foreigners a good time.”

Working with the Korean government to boost attendance, Seoulian has spots for 500 foreigners, boosted from its original 200. Interested participants just have to post on social media “a picture of how you would cheer for your country,” according to Seoulian’s website. The featured submissions online have largely shown jubilant folks with flags from the U.S., Canada, the Czech Republic or Haiti, but others won the free tickets with less-involved pictures — one is just a smiling woman with a flag emoji pasted on a candle, another a tank-clad man at a club.

Source: South Korea Is Getting Seriously Worried About Low Olympics Ticket Sales

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